The Roar of the Crowd – Monetising Nigeria’s sports revolution
Sports have evolved far beyond weekend recreation, becoming one of Nigeria’s most promising economic sectors. From the roar of packed stadiums to the energy of online fan communities, a new industry is emerging, driven by passion and digital engagement. The African Sports and Creative Institute (ASCI) report estimates that sports and entertainment already contribute over $2 billion to GDP, and with the right strategies, sports alone could triple that figure by 2030.
This momentum shows a wider continental surge. Across Africa, the sports bus
Sports have evolved far beyond weekend recreation, becoming one of Nigeria’s most promising economic sectors. From the roar of packed stadiums to the energy of online fan communities, a new industry is emerging, driven by passion and digital engagement. The African Sports and Creative Institute (ASCI) report estimates that sports and entertainment already contribute over $2 billion to GDP, and with the right strategies, sports alone could triple that figure by 2030.
This momentum shows a wider continental surge. Across Africa, the sports bus