It Wasn’t An Easy Decision

 

Actress and producer Ruth Kadiri has opened up on her decision to start making films on YouTube.

 

According to the star, it wasn’t an easy decision to make.

 

Speaking in an interview with Jay On Air, Kadiri revealed that her priority is maintaining personal happiness and fulfillment, rather than seeking external validation.

 

She said: “The last thing I want to do as a person is to lose myself in the process of being an entertainer. I need to be able to keep the wealth of happiness, of fulfillment for myself whilst growing and building what I want to build. And I’m not going to let anybody sway me”.

With a career spanning over two decades, Kadiri has established herself as a multifaceted talent, having worked behind the scenes as a writer and producer on several notable projects.

“Okay, so I haven’t been counting. I’ve been into entertainment for a very long time.

“Even when I was in Unilag, I was already into entertainment. So there are so many aspects of it for me. I started behind the scenes as a writer.

 

According to her, trusting her instincts and having a clear vision for her work has been key to her success.

 

“It wasn’t as easy. People were already making films on YouTube. It wasn’t something that I was so aware of.

“I didn’t understand the business. I didn’t understand how it was. And it wasn’t so appealing at that time.

“But when I wanted to do it, I knew how my own was going to go. Most times when I want to do something, I know when it’s going to succeed. I don’t know how I know, but I know”, she added.

 

Kadiri noted that she often finds herself misunderstood by others, particularly when it comes to her long-term goals.

 

She said: “I would say, because people don’t understand the long-term goals. And you also probably, if you have energy to explain, you do. If you don’t, you just keep it short.

“With the tools and the opportunities like YouTube and lots of platforms, I expect entertainers to be going crazy and wild and creating things and stuff like that. All those things we wrote in our journals, we are not doing it anymore”.