BusinessDay appoints Ijeoma Ude as its Executive Director of Sales
BusinessDay, West Africa’s leading provider of business intelligence and market-moving news, has appointed Ijeoma Ude as its Executive Director of Sales, a strategic move that reflects the company’s commitment to innovation and customer satisfaction.
With a remarkable career spanning years, Ude brings a unique blend of skills and experience to drive sales growth and revenue.
Ude’s elevation from Chief Marketing and Sales Officer leverages her proven expertise in sales leadership and marketing acumen to propel the organization forward.
In her new role, Ude will provide strategic direction and oversight for the sales function, spearheading initiatives to drive advertising revenue, secure key sponsorships, and foster business growth.
As a member of the senior leadership team, she will work in close collaboration with other top executives to ensure alignment with the company’s overall objectives, driving BusinessDay’s continued success in the market.
Here key responsibilities would include developing and implementing sales strategies to meet revenue targets; leading a team of sales professionals to drive advertising and sponsorship sales; building relationships with key clients and stakeholders; identifying new business opportunities and pitches;
collaborating with editorial and content teams to create attractive packages for clients; analyzing market trends and competitor activity to inform sales decisions and driving revenue growth and meeting sales targets.
Having begun her career with the organization, over the years she has grown overtime from a young aspiring media executive to roles of increasing responsibility to the position of a Business Development Executive and then to the General Manager Advert, Chief Marketing & Sales Officer and now
the Executive Director of Sales.
Her commitment and immeasurable dedication to the brand have earned her many meritable awards including the “Distinguished Staff Merit Award” in 2008 as Best Marketing Executive and the most recent Manager of the Year Award in 2021.
You may avidly describe her as one who constantly seeks knowledge and possesses the will to remain at the top. This is evidently depicted in the plethora of Certifications she holds.
She is an alumna of the esteemed Lagos Business School and a member of the Advertising Practitioner Council of Nigeria (APCON).
She also holds doctoral fellowships to the following professional bodies; FIGPCM, CCM, LPC, FCIHRM, CHRP, AISM, and IPMA.
She has gone on to bag many educational qualifications and degrees; LLB Law, University of Bradford, UK; Masters of Business Administration (MBA), University of Chichester, UK; Business Management, Metropolitan School Of Business Management, UK; and Senior Management Program,
Lagos Business School.
Her professional certifications include Doctorate of Philosophy, in Leadership and Organizational Management; Distinguished Fellow, Institute of Leadership Manpower & Management Development; Doctoral Fellow Institute of Global Peace and Conflict management; Fellow, African Institute of Strategic Managers; Fellow, Professional Managers and Administrators; Certified Human Resource Professional – Doctoral Fellow, Chartered Institute of Human Resource Management; Certified Professional Manager & Administrator Institute of Professional Managers and Administrator of Nigeria; Certified Advertising Specialist (TAS) and Advertising Practitioners Council of Nigeria.
Ude is also a certified Conflict Manager, licensed Peace and Conflictologist and certified Human Resource Professional – CHRP.
She holds other certifications in Operational Business Strategies for Media Effectiveness; Professional Sales & Relationship Management;
Charted Institute of Human Resources Management; Institute of Professional Managers & Administrators of Nigeria; Cross-selling for Sales Professionals; Executive Development Programme on Leading Teams for Optimal Performance; Leading with Personal impact during slow Growth; Beyond Survival: Developing Actionable Strategies for Success in Era Of Negative Growth, amongst others.
All these are from reputable bodies such as the School of Media and Communication Pan-African University, Workforce Group, Texem, Lagos state government (Ministry of Commerce, Industry and cooperatives), Journalism Clinic and Advertising Practitioners Council Nigeria (APCON).
She also has a series of corporate management recommendations in the industry. To put it quite modestly, she has been and would continue to be a major force in the media and advertising industry in Nigeria.
