Bvndle moves to redefine customer loyalty beyond transaction
Bvndle Loyalty, a pioneering investee company of VFD Group has announced the inaugural Bvndle Rewards Festival taking place December 8 to 9 in Lagos.
Bad customer experiences lead directly to lost revenue, and just one negative interaction can result in losing a customer and their potential spending in the future.
According to research from the Qualtrics XM Institute, bad customer experience could cost organisations throughout the world about $3.7 trillion annually, an increase of approximately $600 billion (19 percent) compared to projections from year 2023.
The groundbreaking two-day experience is Africa’s premier stage for reimagining customer appreciation and brand loyalty, transforming it from a business metric into a living, breathing connection between people and the brands they love.
Ikechukwu Nwaguru, Managing Director, Bundle Loyalty Limited while speaking on the event said, “In an era where brand trust is harder to earn and even harder to keep, the Bvndle Rewards Festival offers something truly different. We’re creating a world-class experience that spotlights the people behind the numbers, the customers who keep showing up, the brands that consistently deliver, and the communities that turn everyday engagement into something meaningful.
“This isn’t just an event; it’s a movement. It’s our way of saying, “we see you, and we celebrate your loyalty in full colour.”
He said the festival arrives at a defining moment for businesses everywhere, citing global studies warning that $3.7 trillion in sales could be lost by 2025 due to poor customer experience.
“Yet, the opportunity for those who genuinely value their customers is just as vast: a 5 percent increase in retention can boost profits by 25 percent or more.”
The Bvndle Rewards Festival is designed as the answer to this challenge. The Festival is set to create a powerful ecosystem where loyalty is nurtured, rewarded, and celebrated as the most valuable currency of all.
Across two immersive days, the festival will blend innovation, storytelling, and culture to create something unforgettable. From digital showcases and lifestyle masterclasses to the Circle of Loyalty and Welcome Mirror experiences, every detail is designed to remind people that appreciation is a shared culture.
At its core, the festival celebrates the customers, creators, and communities that give brands their meaning. From powerhouse CEOs and marketing innovators to digital tastemakers and devoted customers, more than 10,000 guests, 70 speakers, and thought leaders from across business, technology, lifestyle, and culture will gather in Lagos to explore gamified experiences and vibrant live moments.
The Bvndle Rewards Festival will feature immersive Brand Activations, The Grand Finale Concert, Closing the Festival in Unforgettable Style and Customer Appreciation Awards.
