Golden Penny Foods @ 65: A multi billion naira consumer reward anniversary
Golden Penny Foods Ltd, the provider of superior quality African brands that inspire consumers every day, and the iconic brand of Flour Mills of Nigeria (FMN), is set to mark 65 years of Feeding and Enriching Lives, Every Day.
As part of this celebration, the brand is launching a Buy & Win promotion, offering 4 billion worth
of prizes to its loyal consumers.
The pan-Nigeria Golden Penny Buy & Win promo campaign, which will run for 10 weeks from September 22nd, 2025, allows consumers to enter with multiple entries to win instant airtime and ultimately, cash prizes, Golden Penny products,
household items, kitchen makeovers, and cars. Instant airtime can be earned by using the unique PIN on the promo packs. Weekly draws will be held every Tuesday at 12:00 p.m. for the duration of the promo.
Mr. Devlin Hainsworth, the Managing Director, Food Division, eulogized the company’s commitment to celebrate with the consumers as their loyalty for over six decades is the very foundation is business sustenance.
“The Golden Penny Foods brand is the people’s brand, a household brand that transcends over two
generations while still maintaining the production of nutritious and superior quality loved brands. Through the National Consumer Promotion, we are
celebrating and rewarding our consumers for 65 years of loyalty, affinity, and patronage.”
To participate in the promo, consumers would need to purchase special promo packs of Golden Penny products (10 packs of Golden Penny Noodles, 3 packs of Golden Penny Semovita, and 3 packs of Golden Penny Pasta), which would be submitted at designated redemption centres across the country, for which they will receive a code confirming their entry.
Also emphasizing that the 65th Anniversary Buy & Win Promo is designed to appreciate and reward Golden Penny Food’s loyal consumers, and reinforce the brand’s commitment to strengthening the bond it has built with Nigerian families
over six decades, Mr. Ilyas O. Kazeem, The Director for Marketing, Golden Penny Foods Ltd noted,
“Golden Penny has been nourishing Nigerians for 65 years, and what better way to celebrate than with the people who have brought us this far,
hence the Buy and Win promo.
The Promo speaks to our commitment to truly
enriching people’s lives. We are giving Nigerians 4 billion reasons to smile. Every prize is our way of saying thank you for walking with us all these years.”
Winners will emerge every week and can redeem their prizes at the redemption centres closest to them using their entry codes and a valid identification card. More information about the promo can be found on the brand’s website
(https://www.fmnfoods.com/) as well as their social media pages.
About Golden Penny Foods
Golden Penny Foods Ltd is a leading food company and a provider of superior quality African brands that inspire consumers every day. As an iconic brand of FMN, a diversified Pan-African food and agro-allied company that feeds and enriches the lives of its consumers every day, Golden Penny Foods Ltd is committed to providing its consumers with superior quality African Brands designed to satisfy their nutritional needs. The company is consistently providing affordable nutrition to its consumers – a commitment that earned it the iconic name “Golden Penny’, which was the smallest unit of Nigeria’s currency, an indication that anybody could afford the Company’s products while quality is still guaranteed. Through market leadership in process and product innovation, it is imperative for FMN, through the Golden Penny Foods Company, to offer consumers healthy, quality, and tasty
nutrition that complements local delicacies. Through the Golden Penny Foods brand, various stakeholders can access their daily nutrition of choice through the Company’s portfolio of loved brands. From this home of good food emanate
excellent nutritional products like diverse flour brands, ball foods (Semovita), pasta, noodles, sweeteners, edible oil, and fats, Choco Spreads, breakfast cereal, and other endearing foods. With over 17 modern and best-in-class manufacturing
facilities across 12 states, and production capabilities across grain milling, edible
oil, sugar refining, agro-inputs, and animal nutrition and proteins.
