Business

Hiring has now become a delicate game of guesswork



Hiring has always been a delicate game of guesswork.

A candidate’s Curriculum Vitae (CV) says one thing, an interview reveals another, and the true nature of a candidate often only unfolds months into the job.

But in a world where businesses now need to move fast, hire smarter, and get it right the first time, this old routine is proving too slow, too subjective, and too expensive. Enter talent signals: a new language of hiring powered by Artificial Intelligence (AI) and shaped by behavioural data, online patterns, and digital footprints that tell us far more than a static résumé ever could. The way we hire is no longer just about what people say they have done, it is about how they work, learn, think, and how they might grow.

Talent signals are subtle indicators, think GitHub activity for engineers, writing consistency on Substack for content creators, problem-solving patterns on game-based assessments, or even how a candidate collaborates in asynchronous environments.

They are the digital fingerprints of capability, attitude, and potential. And in the hands of AI-driven platforms, these signals are being read, analysed, and matched to roles with growing sophistication. Instead of relying on keyword-based CV parsing or biased gatekeeping interviews, employers can now assess performance, learning agility, and cultural fit using models trained on millions of data points.

Algorithms do not get tired; they do not forget to call back, and they certainly do not judge a candidate’s accent or postal code.

Read also:Shift in job market sparks call for education, career rethink

When properly designed, they seek signal in the noise, and for the first time in hiring history, they can see what we have always missed.

Across Africa, where youth populations are growing rapidly and formal job opportunities are scarce, talent signal-based hiring is a game-changer.

Platforms like Andela, Shortlist, and LinkedIn’s Skills Path are integrating AI to connect high-potential talent with global jobs that are not only based on pedigree but on demonstrable skill and behaviour.

A 2023 World Bank report found that over 60 percent of youths in Sub-Saharan Africa engage in informal or underutilised employment, underscoring the urgency of more inclusive, skill-based hiring models that don’t rely solely on traditional markers like degrees or job titles.

Read also:Why Nigeria’s job market isn’t keeping up with economic growth

Companies like Google, Unilever, and Deloitte are also using AI-powered tools like Pymetrics and HireVue to assess candidates; soft skills and problem-solving ability using behavioral signals and neuroscience games.

The 2023 McKinsey report reveals that organizations using AI-based screening tools recorded a 23 percent increase in hiring diversity, particularly in technical and creative roles.

AI in hiring is not only about efficiency, it is also about scale and equity. In large organisations, hiring manually at scale means inconsistent standards, human fatigue, and unconscious bias. AI enables companies to process thousands of applications quickly while applying the same rubric to all. Done right, this levels the playing field, allowing talent to shine on the merit of output rather than the polish of presentation.

Data from IBM’s 2024 Global AI Adoption Index further reveals that 35 percent of HR leaders globally now use AI tools to help identify hidden talent, reduce time-to-hire, and support equitable recruitment decisions, a statistic that will only grow as talent becomes more distributed and digital.

Of course, the shift is not without its caution flags. Algorithms are not neutral, they learn from the data they are fed, which often reflects the biases of the past. If trained on skewed hiring histories, AI can replicate old patterns under the guise of objectivity. This is why the most forward-thinking firms are now investing in explainable AI tools that can provide rationales for those decisions, and not only make decisions. Transparency in hiring isn’t just ethical, it builds trust with candidates and ensures fairness is coded into the process. The European Union’s (EU) AI Act and similar regulations across other jurisdictions are already mandating accountability in algorithmic decision-making, signaling a new era of responsible AI adoption.

Hiring is, at its core, a bet on the future. With AI and behavioural signals, that bet is becoming smarter, more inclusive, and more grounded in evidence than ever before.

The CV may not die, but its dominance is ending. In its place, a new paradigm is rising, one that values potential, captures nuance, and brings long-overdue fairness to how we discover and invest in talent. The way we hire is changing, not because it must, but because it finally can.

Ruby Igwe is the country director for ALX Nigeria.

Ngozi Ekugo is a Snr. Correspondent/ analyst at Businessday. She has worked across various sectors, and notably had a brief stinct at Goldman Sachs, London.

She holds an MSc Management from the University Hertfordshire, a Bachelor of Arts from the University of Lagos and is an alumna of Queen’s college.

She is also an associate member of the Chartered Institute of Personnel Management (CIPM).



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