How Piggyvest’s Odunayo Eweniyi is solving three big things
For many young Nigerians, the ability to enjoy affordable nightlife, build wealth, and have unfiltered conversations was an exclusive privilege, not a given right. However, Odunayo Eweniyi, the 31-year-old co-founder of Piggyvest, has been able to disrupt these barriers by democratising entertainment, financial access, and a genuine voice, understanding that these privileges need to become the standard for her generation.
Eweniyi is solving for demographics, inequality, and access to information, three big things that Morgan Housel, author of The Psychology of Money, says are “worth paying attention to, because they’re the root influencers of so many other topics.”
On Frontier Matters, a podcast hosted by Feyi Fawehinmi and Tobi Lawson, Eweniyi explained that creating these ventures stemmed from understanding the frustrations facing young people.
“I think young people, whether anyone agrees or not, are probably the most underserved markets in Nigeria and across the continent,” Odun said.
The National Bureau of Statistics (NBS), defines a young person as anyone aged 15-34. According to the NBS as at 2021, the estimated number of youths in this age bracket is 95 million people.
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Building for young people is understanding what their pain point is. I want to speak. I want someone who represents me in the media. I want to be able to entertain myself on a budget. And I also want to be able to save and warehouse my funds,” Eweniyi said.
Eweniyi also uses her influence and resources to deliberately elevate other women and build for the female experience.
According to the Nigerian Financial Services Market Report in 2023, only 10 percent of Nigerians earn above N100,000; this means that necessities are out of reach for many, let alone saving and partying.
Piggyvest changed the culture of saving among Nigerians aged between 18 and 35 from a luxury to a habit for the masses, with almost seven million customers. The platform’s scale is clear from its H1 2025 data: users saved over N47,000 every second, and Piggyvest paid out more than N2.6 trillion to customers in that period.
“So, when you think about Piggvest starting 10 years ago, it’s because this population was largely ignored when you think about the financial services ecosystem, right?
At the time, I wanted to invest in Treasury Bills, but they’ll tell you to bring a million naira; however, now you can do it on Piggyvest for cheaper,” she said.
“Before Piggyvest, I thought saving was only for people with high salaries. Now, I have a future. They made it click with their safelock product, which allows me to autosave and earn 20 percent per annum,” Jolaoluwa Isaac, a 19-year-old UI-UX designer, said.
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Raves are all the rage
Outside of clubs, bars, and lounges, the entry barrier to Lagos nightlife is high. Even more for young Nigerians who love to party and earn enough, but because of the options, a night out can be a financial setback.
With Group Therapy, a pop-up rave party making waves, Odun, alongside Aderinsola Ogala (DJ Aniko), has built not just an affordable option for partying but a community that accommodates over 3,000 people at each rave held in different locations. It is no wonder early bird tickets sell out minutes after they are released.
“I cannot every weekend, sustainably, shell out N750,000 for entertainment. I will be bankrupt. And in so doing, that means that you’re telling me I cannot be entertained. I actually like going outside. And so, the next step is for us to build communities and parties that cater to our needs. And also, you know what, the music,” Odun said on the podcast.
Group Therapy has sold out its debut parties across the country, including Ibadan, and the UK.
“I love building for my generation. I love building for my people. I like building for young people. And they are, whether anyone agrees or not, probably the most underserved markets in Nigeria and across the continent.”
Read also: Piggyvest paid out N2.6trn to customers in six months
Odun is also the cofounder of Carousel Networks, a media network that hosts the popular ‘I Said What I said’ (ISWIS podcast) alongside Jola Ayeye.
“ And it comes to the podcast network as well. It’s our voices as young people, our voices as women. We are not listened to. And all you need to do is just take a look around at Nigerian politics, at who controls the economy, at who controls anything. You hardly ever see young people properly, as in properly represented,” she said.
The true power of Odunayo Eweniyi’s work lies not in the individual success of a savings app, an investment platform, or a single party series, but in the synergy of all three. She recognised that financial aspiration, social inclusion, and the need for genuine representation are not separate items on a young person’s checklist; they are inextricably linked.
Housel, in his 2022 blog post, said, “Each of these Big Things will have a profound impact on the coming decades because they’re both transformational and ubiquitous. They impact nearly everyone, albeit in different ways.”
Piggyvest provides the foundation—the discipline and the means to build wealth. Group Therapy offers the necessary release and community, proving that a fulfilled life, even in a high-cost city, can be both affordable and expansive. And her commitment to collaborating with and elevating other women ensures that the voice guiding these standards is authentic and reflective of the generation she serves.
