LASG backs CreditPRO’s #EndPlasticPollution campaign to tackle 13,000 tonnes daily waste
The Lagos State government has thrown its weight behind CreditPRO Finance Company Limited’s #EndPlasticPollution campaign, a community-driven initiative promoting responsible plastic waste management and environmental sustainability across the state.
The campaign, endorsed by the Lagos State Environmental Protection Agency (LASEPA) and the Office of Sustainable Development Goals (SDGs), was officially launched on Saturday, October 25, 2025, at the Chief Anthony Enahoro Housing Estate, Ogba.
With Lagos generating over 13,000 tonnes of waste daily, much of it plastic, the campaign is seen as a crucial step in advancing the state’s environmental sustainability agenda.
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As part of the launch, CreditPRO donated plastic collection bins to communities including Chief Anthony Enahoro Housing Estate and George Crescent Estate, Ogba. The donation marks the start of a citywide rollout aimed at encouraging waste segregation and recycling at the community level.
Speaking during the launch, CreditPRO’s managing director, Sola Adeyiga, said the initiative reflects the company’s belief that business growth and environmental responsibility must go hand in hand.
“The going concern of a business is not guaranteed without a healthy and sustainable environment. This is more than CSR; it’s purpose,” Adeyiga said.
The Lagos State Government, represented by the Office of the SDGs and LASEPA, commended the campaign’s alignment with state and global sustainability objectives.
Oreoluewa Finnih, special adviser to the governor on Sustainable Development Goals (SDGs), represented by Michael Folorunsho, technical special assistant, hailed the initiative as “timely and commendable.”
He said it aligns with SDG 11 (Sustainable Cities and Communities) and supports Lagos State’s vision for a cleaner, more resilient environment.
Similarly, Olabisi Shonibare, director of Partnership, Grant Management and Innovation at LASEPA, described plastic pollution as one of the state’s most pressing environmental challenges. She praised CreditPRO’s leadership, urging more private sector players to emulate its example.
“We need more organisations to rise up like CreditPRO and take responsibility for our shared environment,” she said.
According to Tony Jiboye, CreditPRO’s head of growth & customer experience, the #EndPlasticPollution Campaign will focus on three strategic pillars, providing plastic collection bins to gated estates across Lagos; continuous advocacy to promote proper waste disposal; and supporting small businesses that offer innovative environmental solutions through grants and mentorship.
He noted that the initiative aims to foster collaboration between residents, government, and the private sector in achieving a cleaner Lagos.
