MAGGIVerse: Unlocking opportunities for Africa’s creators
The highly anticipated Creators Conference, themed “The MAGGIVerse,”
would again this year bring together a vibrant community of content creators, culinary innovators, digital experts, and business leaders to explore how food, creativity, and technology can drive sustainable growth and influence in the digital space
MAGGI, the leading culinary brand from Nestlé, is set to host the second edition of the highly anticipated Creators Conference, from November 1–2, 2025, at the Landmark Event Centre, Lagos.
“The creator economy in Africa is booming, and the MAGGI Creators Conference is our way of helping creators turn passion into purpose,” said Funmi Osineye, Category Manager, Culinary (MAGGI) Nestlé Nigeria.
“By connecting creative minds with experts, we’re building a community driven by collaboration, innovation, and opportunity.”
Building on the success of its 2024 debut, the MAGGI Creators Conference 2.0 aims to deepen conversations around creativity, culture, and collaboration—spotlighting the power of storytelling and innovation in shaping the food and creator economy across West and Central Africa.
The two-day experience will feature workshops, masterclasses, and interactive panels designed to help creators expand their influence, grow their audience, and build meaningful partnerships.
Among the headline speakers are Brian Nwana, Guinness World Record holder for the most restaurants visited in 24 hours, Sisi Yemmie, award-winning food and lifestyle creator and Mrs Iquo Ukoh, a distinguished marketing advisor, expert and publisher of Memories on a Platter.
They will all share insights on how food storytelling continues to shape culture, identity, and digital engagement across the continent.
Highlights include a TikTok Masterclass on building authentic influence, leveraging SEO, and monetizing creativity. A series of panels will also explore collaboration, innovation, and content monetization, featuring top culinary voices such as The Kitchen Muse, Jamila Lawal, Kojo Junior (Ghana), Gina Ehikodi-Ojo, and Noble Igwe.
At the MAGGI-C Booths, attendees will participate in interactive sessions focused on culinary skills, digital storytelling, and brand building, offering hands-on tools to elevate their craft in an increasingly competitive creator space.
“The MAGGIVerse represents creativity without limits,” Osineye added.
“After the success of our 2024 edition, we’re bringing even more energy, insights, and opportunities for creators to learn, connect, and grow.”
The MAGGI Creators Conference 2.0 reinforces MAGGI’s commitment to nurturing creativity, culture, and entrepreneurship — empowering the next generation of creators to tell authentic African stories and thrive in the continent’s dynamic digital ecosystem.
