Odumodublvck unites Drill-Rap, Afrobeats, global artists on Industry Machine
Odumodublvck’s highly anticipated third album, Industry Machine, has made its mark building on the artist’s signature drill-rap style while seamlessly uniting elements from Afrobeats and featuring a diverse array of Nigerian and international artists.
Released on October 6, 2025, under Kalacious Entertainment, Native Records, and Def Jam Recordings, Industry Machine follows ‘The Machine is coming’ album released in March 2025, with standout songs like ‘Juju’, ‘Legolas’, and ‘Pity This Boy’.
The 23-track project builds on his drill-rap style from previous work, adding elements from Afrobeats artists Davido and Wizkid, Nigerian rappers across generations, and international guests. This mix creates a structured sound that blends local and global influences.
The cover art, designed by UK-based Nigerian artist Olaolu Slawn, shows Odumodublvck in a metallic, transformed figure, echoing his prior album artwork but in a more complete human-machine form. Producers including P.Priime, Telz, FK, Decs, and Ucee handle the beats, which support drill patterns with features matched to each track’s rhythm.
As of October 8, 2025, Industry Machine has performed strongly in early metrics. On Apple Music, it reached No. 1 on the Nigeria Top Albums chart shortly after release. Globally, it debuted at No. 41 on the Worldwide Apple Music chart.
On Spotify, the album recorded 4.32 million streams in Nigeria on its first day. Globally, it earned about 5.59 million streams in the first full day and has now passed 13.9 million total streams. One of its leading tracks, ‘Grooving’ featuring Davido and Seun Kuti, debuted at No. 2 on Spotify with 481,460 streams. These numbers indicate a rapid uptake, especially in Nigeria, although worldwide figures remain modest compared to established Afrobeats releases this year.
Review
The album opens with the title track ‘Industry Machine,’ produced by Ucee, Odumodublvck’s long-time collaborator, who also handled ‘Candy Music’ on the same project. Here, Odumodublvck raps about how his music style faces misunderstanding but still draws large audiences. He directs a challenge to his peers in a direct tone.
During a UK trip, Odumodublvck linked with producer FK, who produced beats for ‘Unaware’ featuring British rapper Pa Salieu. FK also produced ‘If You Like Gym’, which pairs Odumodublvck with veteran Nigerian rapper Mode Nine, who both trade 16-bar verses. This song skips a chorus, letting both artists rap throughout. It started as a freestyle titled “2:02 pm in London.”
FK and Ucee teamed up for ‘Do Yanga,’ featuring Patoranking. The beat combines drill with dancehall edges, allowing Patoranking’s vocals to layer over Odumodublvck’s flows. ‘Baby Reindeer’, produced by Decs, shifts to a mid-tempo pace which Odumodublvck uses to describe a love partner in the lyrics. ‘Banza Boy’, handled by Kyle Van Riper, who also composed it, introduces a lighter drill variation, focusing on personal anecdotes.
Big Hitters
Several tracks stand out for their collaborations and higher engagement. ‘Grooving’, produced by Jaylon, Ucee, and Marvey Muzique, incorporates highlife elements. Odumodublvck raps over the rhythm, Davido handles the singing parts, while Seun Kuti does his sax solo. This structure has driven its early streams, placing it at No. 2 on Spotify.
Next, ‘Big Time’ brings in Afrobeats heavyweight Wizkid. Social media users have noted Wizkid’s verse for how it adapts the track to his Afrobeats delivery, even as a feature. Wizkid’s flow on the song makes the song feel like a ‘Made In Lagos’ B-side track. In an interview, Odumodublvck explained that Wizkid originally owned the song and passed it to him after he missed a spot on Wizkid’s Morayo album. He added that he did not pay for features from either Davido or Wizkid, calling them key figures in Afrobeats.
Odumodublvck continues naming tracks after European football players, a pattern from his past work. ‘Vinicius’ is a rap-focused song produced by Cross, referencing the Real Madrid winger. ‘Baggio’ features British rapper Giggs and rising Nigerian artist Prettyboy DO, paying tribute to Italian striker Roberto Baggio. Also produced by Cross, it maintains a heavy rap density. ‘Maradona’ nods to Diego Maradona, with contributions from Latin rapper Justin Quiles and US rapper Saweetie, with an 8-bar closer. These tracks use football references to frame personal boasts, tied to drill beats that emphasise rhythm over speed.
‘Pay Me’ takes a lighter approach, featuring British rapper Stormzy and Nigerian artist Zlatan Ibile. The playful lyrics match the upbeat production, creating a conversational flow between the three about unpaid features. ‘Bombastic Element’ stays in rap mode but adds humor, with Odumodublvck drawing parallels to US rapper 50 Cent, known for his witty online presence. The track’s energy comes from quick switches in delivery.
Other collaborations fill the mid-section. ‘Layi Wasabi’ includes Reminisce, a Nigerian rap veteran, on a beat that recalls street narratives. ‘EJOR’ pairs Odumodublvck with Ayo Maff and Smada, focusing on group dynamics in a trap-influenced drill setup. ‘My Angel’, a slower track with Chike, uses minimal production to highlight vocal interplay. The album closes with ‘Hallelujah’, a multi-artist track featuring Jeriq, Phyno, and US-Nigerian rapper Tobe Nwigwe, wrapping up with layered verses over a closing beat a chorus mirroring the Catholic Hallelujah theme.
Strengths and weaknesses
Some of its weak spots include OD still outsourcing most of his choruses, while song guests miss the flow. His Vocals on the hooks of ‘My Angel’ are flawed as they look too raw for a huge production. However, the strength of the album lies in the consistent energy across the 23 tracks, A-list chemistry with Davido and Wizkid. Tracks like ‘Grooving’ and ‘Big Time’ show how features can elevate the material, pulling in streams from broader audiences.
The football-themed songs add a cultural thread, tying Odumodublvck’s Nigerian roots to global icons.
UK, US, Latino markets are covered in this project with international features like Giggs, Stormzy, and Saweetie, and meme-ready lines and hits which equals free press for the album.
Overall, Industry Machine sticks to Odumodublvck’s core sound: drill rap with precise features and production that fit each guest. In context, Industry Machine positions Odumodublvck as a bridge between Nigerian drill and Afrobeats. For fans of Odumodublvck’s earlier singles like “Declan Rice,” this delivers more of the same with upgrades in production scale. For the artists, The machine hums steadily, if not always innovatively.
