Pan-African anti-fraud drive earns QNET global recognition
QNET, the global lifestyle and wellness company, has received international acclaim for its sweeping consumer protection initiative across Africa.
The global spotlight on QNET’s initiative comes amid growing concern over the economic and emotional toll of fraud worldwide.
According to the 2024 Global State of Scams report by the Global Anti-Scam Alliance (GASA) and Feedzai, global losses from scams are estimated at over $1.03 trillion in the past year, underscoring the urgent need for corporate-led consumer protection campaigns.
The company’s “QNET Against Scams” campaign, a bold multi-country effort to combat brand misuse and educate communities on identifying fraud, earned a Gold Stevie® Award at the 22nd Annual International Business Awards (IBAs), reaffirming QNET’s leadership in promoting transparency and consumer safety.
QNET clinched three awards for its impactful communication and social responsibility efforts, at the 2025 IBAs. The company won the Gold Stevie® Award in the Brand/Reputation Management category for “QNET Against Scams: Rebuilding Trust Through Crisis Communication and Public Education in Ghana”, a Silver Stevie® in the Public Service category for the same campaign, and a Bronze Stevie® for “V-Africa 2025”, its flagship convention aimed at empowering entrepreneurs across the continent.
Read also: QNET, Nigerian regulators tighten alliance as scam purge rebuilds trust
Launched in Ghana in 2024 and later expanded to Senegal and Sierra Leone, the QNET Against Scams campaign tackles the growing misuse of QNET’s name by fraudulent individuals and syndicates who mislead communities with false promises of jobs, visas, and quick profits. The initiative combined grassroots engagement, law enforcement partnerships, and multimedia outreach, including radio and TV spots, billboards, comic-style flyers, social media content, and dynamic street activations featuring roller-skating teams, to educate the public and rebuild trust in legitimate direct selling.
QNET’s collaboration with authorities such as Ghana’s Economic and Organised Crime Office (EOCO), the Ghana Police Service, and the Immigration Service, as well as partnerships with Nigeria’s Economic and Financial Crimes Commission (EFCC), has strengthened regional efforts to protect consumers and curb impersonation schemes. The campaign also introduced a dedicated Scam Alert portal, empowering individuals to verify claims and report fraudulent activities linked to misuse of the QNET brand.
The impact has been significant as tens of thousands of people across major cities engaged through outdoor activations and educational events, while widespread media coverage amplified the campaign’s reach and reinforced public vigilance against scams.
Speaking on the recognition, Trevor Kuna, chief marketing officer of QNET, said, “These awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others. We are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.”
Through its award-winning efforts, QNET continues to set a new benchmark for ethical business conduct and brand accountability in Africa’s direct selling sector, demonstrating that the fight against fraud is not just a legal obligation, but a shared responsibility to safeguard livelihoods and rebuild public trust.
