Red Media Africa named outstanding PR agency of the year
Red Media Africa, one of the continent’s most influential communications consultancies, has been named Outstanding PR Agency of the Year at the 2025 Marketing Edge Awards, reaffirming its leadership in Africa’s public relations landscape.
The accolade, presented at the 13th edition of the annual ceremony held at Balmoral Event Hall, Sheraton, Lagos, recognises the firm’s creative storytelling, strategic brand building, and measurable impact across multiple sectors over the past year.
“This is another noteworthy recognition and irrefutable proof of mastery and craftsmanship in our field,” said Ayodeji Razaq, chief executive officer of RED for Africa, the parent company of Red Media Africa. “It strengthens our resolve to set new benchmarks of excellence, innovation, and impact, as we continue to redefine how brands connect, engage, and thrive across the continent.”
The Lagos-based agency, co-founded two decades ago by Adebola Williams and Chude Jideonwo, has played a defining role in shaping youth-led brand storytelling and socio-political campaigns in Nigeria and beyond.
Its latest award follows a string of recent industry recognitions underscoring its staying power in Africa’s fast-evolving marketing communications space.
Earlier this year, Red Media Africa won Public Relations/Corporate Communication Campaign of the Year at the Advertisers’ Association of Nigeria (ADVAN) Awards for its Amstel Malta Sleek Can Launch.
In 2023, it took home the PR Agency of the Year and Best Social Media Campaign of the Year titles at the Nigerian Marketing Awards (NMA), alongside Silver and Bronze wins at the Pitchers Awards for excellence in reputation management and insights-driven strategy.
The new honour coincides with the agency’s 20th anniversary, a milestone Razaq described as both “a celebration of resilience and a call to action.”
Over two decades, Red Media Africa has expanded its portfolio from media strategy and content creation to brand communications, youth engagement, and culture-shaping campaigns across Africa.
As the agency looks ahead, it aims to deepen its influence by leveraging data, storytelling, and digital culture to help brands navigate an increasingly complex communications landscape.
“For us,” Razaq said, “this isn’t just about awards, it’s about impact, innovation, and storytelling that moves markets and shapes mindsets.”
