#StopHPVforHer campaign garners millions online in Nigeria’s fight against HPV, cervical cancer
Following its launch on October 1st “StopHPVforHer” campaign, BellaNaija has sparked a movement uniting medical professionals, filmmakers, and health advocates around one goal: to stop Human Papillomavirus-HPV and protect Nigerians from cervical cancer and other HPV-related cancers.
The campaign has garnered over 800 million digital impressions and inspired meaningful action from stakeholders.
The campaign reached millions of Nigerians through films, radio dramas, digital storytelling, and survivor testimonies. #StopHPVforHer raised awareness about HPV and its link to cervical cancer while inspiring men, women and families to embrace HPV prevention.
Through leading voices such as Asherkine, Jemima Osunde, Ify Okoye, and Real Warri Pikin, Bellanaija has helped break the silence around HPV.
These public figures have used their platforms to challenge stigmas, squash myths and encourage open conversations.
Two movies Omoni Oboli TV’s ‘When Love Returns’ in English and MoBimpe TV’s ‘Healing’, a Yoruba-language film, shed light on this important health issue, while humanizing the realities faced by women and families affected by HPV and cervical cancer – their fears, resilience, and the power of awareness in saving lives.
Trusted health professionals including Babatunde Adewumi, Kelechi Okoro (Healthertainer), Ayodele Renner (The Noisy Naija Pediatrician), and Adefunke Arowolo have played a key role in educating the public and providing accurate medical information.
Strategic partners for the campaign included NGOs such as Project Pink Blue, Medicaid Cancer Foundation and Sebeccly Cancer Care, all of whom have a solid track record of impact and
support for cancer survivors and patients.
A BellaNaija spokesperson noted, “This campaign has shown what is possible when media, entertainment, healthcare, and impact come together. Every conversation and every share is a step closer to a future where no woman dies from cervical cancer or any HPV-related cancer.”
The #StopHPVforHer campaign is especially timely, as this October, the Federal Government of Nigeria rolled out what the World Health Organisation described as “one of the largest
integrated vaccination campaigns in its history, aiming to protect around 106 million children”
against diseases and infections including HPV.