Zoho, Avetium drive unified tech adoption for businesses

Zoho, global technology powerhouse, has joined forces with Africa’s leading innovation consultancy, Avetium, to advance unified tech adoption as a catalyst for sustainable business transformation in Africa.

This conversation will take the centre stage at the conference, ‘Beyond Digital: Transformation in Action’, which will convene CEOs and entrepreneurs from across the continent to explore how unified tech solutions can drive measurable and lasting business impact.

Speaking on the programme scheduled for November 13 in Lagos, Bayo Adekanmbi, business and technical leader in Artificial Intelligence, explained that the initiative, which is built on three key pillars of ‘technology integration, transformation in action, and partnership power’ will explore innovations that can improve decision-making, collaboration, and enterprise growth in the region.

Adekanmbi, who is also the keynote speaker, said of the programme’s themed, ‘Building Africa’s Future with Unified Tech,’ to reflect a growing movement depicting how unified and intelligently applied technology can empower African businesses to operate with greater agility, efficiency, and insight.

“It is not just another conference, it’s a platform for transformation. It’s where business strategy meets technology in action, where innovation is not theoretical but demonstrably driving growth and resilience across sectors,” he stated.

Adeyinka Adedokun, chief executive officer of Avetium, noted that the collaboration expressed the firm’s readiness to drive African firms’ evolvement from digital maturity to digital mastery.

“With a focus on people-first, data-driven transformation, we are guiding multiple enterprises to unlock new efficiencies and deliver measurable returns on technology investments,” Adedokun noted

“Together with Zoho, we are showcasing the future of business — one where technology, people, and partnerships converge to drive purposeful growth,” he said.

“Beyond Digital is about sparking conversations that lead to real, scalable transformation”, he added.

The event will feature live demos of Zoho’s integrated business applications, panel sessions with transformation leaders, and customer success showcases illustrating how unified systems can enhance automation, data intelligence, and customer experience.