Slimcase explains why rising Nigerian artists face an uphill battle

Nigerian street artiste Oluwafemi Oladapo Oko-Eko, popularly known as Slimcase has expressed concern over the growth of up-and-coming artistes in the Nigerian music industry.

While speaking during a recent interview with Echo Room, Slimcase claimed that it costs a whopping N265 million to properly promote one song in Nigeria.

He also blamed the rise of influencer culture for the escalating cost of music promotion in Nigeria, stating that dancers and content creators, who used to beg artists for their attention, are now charging huge sums of money to feature their songs in their content.

“Back in the days, dancers flooded artists’ DMs. Now you have to pay them big, even content creators. $200,000 is not enough to blow a song now. And that is why you hear the same artist and sound for over 20 years, while many upcoming artists remain unheard,” he lamented.