Afrobeats Meets Fashion: Burna Boy drops his debut on sneakers

Grammy-winning Afrobeats pioneer Burna Boy has officially transitioned from fashion icon to product co-creator, launching his debut collaborative footwear collection with premium Swiss sportswear brand On.

The global superstar turned the high-profile launch into an intimate, star-studded family affair, utilizing his mother and manager, Bose Ogulu, his sister and stylist, Ronami Ogulu, and his longtime touring band, The Outsiders, as campaign stars.

Burna Boy, while speaking on the inspiration behind bringing his family into the multi-million dollar campaign, explained that his success is entirely a product of collective effort. He explained that by highlighting his team, he wanted the footwear line to represent community, resilience, and moving forward together as a unit.

The collection’s rollout, shot by renowned photographer Ronan McKenzie, showing Burna Boy’s inner circle matching the sneakers with avant-garde outerwear, distressed knits, and tailored pieces curated by his sister, Ronami.