”I failed,” Toke Makinwa gets candid about her failed handbag, makeup lines
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She however, disclosed that she is working towards reviving her makeup brand, adding that her experiences have taught her important lessons about entrepreneurship and business management.
Nigerian media personality and entrepreneur, Toke Makinwa, has spoken up regarding the failure of her handbag and makeup businesses, despite her efforts to establish herself in the beauty and fashion industries.
Toke, while speaking during an episode of Master of Craft, reflected on her business journey, admitting that her initial attempt at launching a handbag line was unsuccessful, while her subsequent makeup venture also failed.
She however, disclosed that she is working towards reviving her makeup brand, adding that her experiences have taught her important lessons about entrepreneurship and business management.
“I failed. It’s just constantly failing, but failing forward, and being comfortable enough to take those risks that do not actually sink you, but shape your decisions going forward,” she said.
Makinwa spoke on the need for business owners to identify the weaknesses in their products and strategies rather than remain attached to ideas that are not working.
“Maybe it’s the colouring, maybe it’s the stitching, maybe it’s just the idea. You have to keep learning on the job,” she stressed.