Sarkodie explains why Naija artists dominate global music

Famous Ghanaian rapper Michael Owusu Addo, popularly known as Sarkodie, has aired his views on the global reach of Nigerian artists, alleging that they enjoy financial support from billionaires.

The artist, while speaking on the When We Sit podcast, explained that Ghanaian artists often do music on their own without any financial assistance from fellow Ghanaians.

Sarkodie added that Nigerian businessmen love supporting and investing in talents, which give Nigerian artists financial advantage in Africa. He spoke about his encounter with Tony Elumelu, revealing that the billionaire expressed his readiness to invest in a Nigerian artist.

“What Ghanaian artists do is organic. I give a business plan, even with that it is hard to get some people to come in. But in Nigeria, I think they take a lot of risk, most of the rich people with money, take a lot of risk to put their people on. If I breakdown what it takes to do the O2 Arena, you will freak out, but then we still have to do it,” he said.

Sarkodie also urged Ghanaian business executives and rich folks to emulate Nigerian business executives by supporting their artists financially.